Meet **Criteo GO**: now with access to emerging advertising opportunities inside **ChatGPT**.

## Platform

- **Commerce Media Platform**  
  The connected commerce media environment for the open internet
- **Commerce Growth**  
  For marketers & agencies looking for automated acquisition & retention
- **Criteo GO**  
  Self-service performance advertising powered by Criteo AI
- **Commerce Max**  
  For brands & agencies looking for retail media on the open internet
- **Commerce Grid**  
  For media owners, agencies, and retailers looking to connect media and commerce with programmatic
- **Commerce Yield**  
  For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization

## Technology

- **Addressability**  
  Learn about our multi-pronged addressability strategy for the ecosystem
- **Commerce AI**  
  Reach your goals faster with advanced AI that thinks like a shopper
- **Predictive Bidding**  
  Bids based on the predicted value of each user to save you money
- **Product Recommendations**  
  Intent-based recommendations that drive more sales
- **Shopper Graph**  
  Connects shopper IDs & commerce data to scale and optimize your campaigns

## Solutions

### By Business

- **For Advertisers**  
  Connect products to people with performance media and retail media
- **For Retailers**  
  Earn incremental revenue with retail media
- **For Media Owners**  
  Grow revenue faster with the power of commerce
- **For Agencies**  
  Differentiate and deliver value with commerce intelligence
- **For Marketplaces**  
  Help your third-party sellers grow while creating a new seller-funded revenue stream.

### By Industry

- **For Beauty Brands**  
  See how our deep Beauty data and expertise power smarter full-funnel advertising
- **For Travel Brands**  
  Go from browsing to booking faster with Criteo’s full-funnel advertising solutions
- **For CE Brands**  
  Reach the right electronics shoppers with performance media powered by commerce intelligence.

## Capabilities

### Performance Media  
Digital advertising solutions for every stage of the shopper journey

- **Customer Acquisition**  
  Reach new people who are likely interested in you.
- **Customer Retention**  
  Increase customer lifetime value from those who already know you.
- **Dynamic Retargeting**  
  Increase conversions from people who know you with personalized product ads.
- **Commerce Audiences**  
  Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
- **Video Advertising**  
  Drive discovery and engagement with online video.
- **GO Campaigns**  
  Cross-channel performance — simplified for brands of any size.

### Retail Media

- **Retail Media**  
  Reach and convert shoppers with relevant ads near the digital point of sale

## Resources

### General

- **Resource Center**  
  Reports, guides, webinars, and more to inform your ad strategy.
- **Blog**  
  Fresh insights on commerce media and digital advertising.
- **Success Stories**  
  How others have realized their goals by partnering with Criteo.
- **Consumer Trends**  
  The latest consumer data for 20 countries and 600+ product categories.
- **Glossary**  
  Definitions of the most common digital advertising terminology.
- **Help Center**  
  FAQs, guides, and more to help you maximize your Criteo campaigns.
- **Events**  
  See where Criteo will be next.

### Creative Formats

- **Digital Ad Formats**  
  Explore our ad formats for video, adaptive, rich media, and more.
- **Ad Gallery**  
  Real-world examples for a variety of formats, verticals, and regions.
- **Dynamic Creative Optimization**  
  Real-time creative decisioning that scales to ensure your ads are seen.

### About

- **Company**  
  Get to know Criteo.
- **Diversity, Equity and Inclusion**  
  Our DEI pillars, goals, and more.
- **Sustainability**  
  Our approach for a sustainable future.
- **Trust Center**  
  Our ad ethics, privacy, security and business integrity practices.

## Blog Articles

### New Health & Beauty research: 5 shopper trends every marketer should know  
[Read more](/content/blog/5-beauty-shopper-trends-2026/index.html)

### What’s the best way to advertise a small business?  
[Read more](/content/blog/best-way-to-advertise-a-small-business/index.html)

### 11 ways to improve your ecommerce ads in the AI age  
[Read more](/content/blog/ecommerce-ads/index.html)

### Growth marketing case studies: How brands are growing smarter with Criteo GO  
[Read more](/content/blog/go-growth-marketing-case-studies-how-brands-are-growing-smarter-with-criteo-go/index.html)

### How leaders in DTC are solving the hardest question in marketing measurement  
[Read more](/content/blog/how-leaders-in-dtc-are-solving-the-hardest-question-in-marketing-measurement/index.html)

### The Next Frontier of Retail Media is Already Here: Inside AI-Powered Conversational Search  
[Read more](/content/blog/the-next-frontier-of-retail-media-is-already-here-inside-ai-powered-conversational-search/index.html)