Meet **Criteo GO**: now with access to emerging advertising opportunities inside **ChatGPT**.

[Learn more](/content/blog/idc-market-share-analysis-report-2020/#/index.html)

### Platform

- **Commerce Media Platform**: The connected commerce media environment for the open internet  
- **Commerce Growth**: For marketers & agencies looking for automated acquisition & retention  
- **Criteo GO**: Self-service performance advertising powered by Criteo AI  
- **Commerce Max**: For brands & agencies looking for retail media on the open internet  
- **Commerce Grid**: For media owners, agencies, and retailers looking to connect media and commerce with programmatic  
- **Commerce Yield**: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization

### Technology

- **Addressability**: Learn about our multi-pronged addressability strategy for the ecosystem  
- **Commerce AI**: Reach your goals faster with advanced AI that thinks like a shopper  
- **Predictive Bidding**: Bids based on the predicted value of each user to save you money  
- **Product Recommendations**: Intent-based recommendations that drive more sales  
- **Shopper Graph**: Connects shopper IDs & commerce data to scale and optimize your campaigns

#### Blog

**Introducing Agentic Audiences**  
Read more

### Capabilities

#### Performance Media

- **Customer Acquisition**: Reach new people who are likely interested in you but don't know you yet  
- **Customer Retention**: Increase customer lifetime value from people who already know you  
- **Dynamic Retargeting**: Increase conversions from people who know you with personalized product ads  
- **Commerce Audiences**: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.  
- **Video Advertising**: Drive discovery and engagement with online video  
- **GO Campaigns**: Cross-channel performance — simplified for brands of any size.

#### Retail Media

- **Retail Media**: Reach and convert shoppers with relevant ads near the digital point of sale

**Blog**  
**Cross-channel marketing strategies for 2026: A practical guide for small teams**  
Read more

### Resources

#### General

- **Resource Center**: Reports, guides, webinars, and more to inform your ad strategy  
- **Blog**: Fresh insights on commerce media and digital advertising  
- **Success Stories**: How others have realized their goals by partnering with Criteo  
- **Consumer Trends**: The latest consumer data for 20 countries and 600+ product categories  
- **Glossary**: Definitions of the most common digital advertising terminology  
- **Addressability**: Learn about our multi-pronged addressability strategy for the ecosystem  
- **Help Center**: FAQs, guides, and more to help you maximize your Criteo campaigns  
- **Events**: See where Criteo will be next

#### Creative Formats

- **Digital Ad Formats**: Explore our ad formats for video, adaptive, rich media, and more  
- **Ad Gallery**: Real-world examples for a variety of formats, verticals, and regions  
- **Dynamic Creative Optimization**: Real-time creative decisioning that scales to make sure your ads are seen

**Commerce Academy**  
Expand your knowledge and skills with our best-in-class certifications.

### About

- **Company**: Get to know Criteo  
- **Investors**: Information for investors  
- **In the News**: Press releases and mentions  
- **Diversity, Equity and Inclusion**: Our DEI pillars, goals, and more  
- **Sustainability**: Our approach for a sustainable future  
- **Trust Center**: Our ad ethics, privacy, security, and business integrity practices  
- **Careers**: Explore open opportunities

### Blog Post

**Worldwide Digital Advertising Technology Market Shares, 2020: Headwinds for Independent Ad Tech Vendors**  
Updated on April 17, 2026  
In August 2021, Karsten Weide (@KarstenW) Program Vice President, Media & Entertainment at IDC published an updated market share analysis report titled: [Worldwide Digital Advertising Technology Market Shares, 2020: Headwinds for Independent Ad Tech Vendors](https://www.idc.com/getdoc.jsp?containerId=US48119221) (paywall, reference # US48119221).

Criteo remains the #1 independent ad tech player with 4.2%, after Google and Facebook and followed by The Trade Desk, Xandr, and Epsilon.

### Latest Resources

- [Health & Beauty Pulse 2026](/content/wp-content/uploads/2026/06/2026-Global-Health-Beauty-Pulse.pdf)  
- [2026 Year-End Shopping Decoded](/content/wp-content/uploads/2026/06/26-Year-End-Shopping-Decoded-Global.pdf)  
- [Spring/Summer 2026 Travel Pulse](/content/wp-content/uploads/2026/05/Spring-Summer-2026-Travel-Pulse-1.pdf)

**Criteo Recognized as a Leader in QKS Group SPARK Matrix for Retail Media**

**Commerce Grid is included in Forrester’s Sell-Side Platforms Landscape, Q2 2026**

**Introducing Criteo GO: the simple way to launch and scale your ads**

**Powering AI-Assisted and Agentic Commerce: Criteo’s Vision for the Next AI Era**

**For the love of commerce: Why we’re evolving our brand**

**Predictive AI: Smarter optimization models for offsite advertising**