Worldwide Digital Advertising Technology Market Shares, 2020: Headwinds for Independent Ad Tech Vendors | Criteo
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Blog Post
Worldwide Digital Advertising Technology Market Shares, 2020: Headwinds for Independent Ad Tech Vendors
Updated on April 17, 2026
In August 2021, Karsten Weide (@KarstenW) Program Vice President, Media & Entertainment at IDC published an updated market share analysis report titled: Worldwide Digital Advertising Technology Market Shares, 2020: Headwinds for Independent Ad Tech Vendors (paywall, reference # US48119221).
Criteo remains the #1 independent ad tech player with 4.2%, after Google and Facebook and followed by The Trade Desk, Xandr, and Epsilon.
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