How to Make Ads That Increase Traffic to Your Ecommerce Site | Criteo
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How to Make Ads That Increase Traffic to Your Ecommerce Site
Want a foolproof way to increase website traffic? Make online ads consumers actually want to click—we'll show you how.
Updated on April 17, 2026
A lot of people know about your brand. So why aren’t you seeing a spike in sales?
Your customers are in the consideration phase at the middle of their purchase journey. They’re familiar with your brand. They’ve probably visited your ecommerce site before but left without purchasing anything.
How do you make sure these customers actually buy from you?
At this stage, consideration campaigns that drive them back to your ecommerce site are crucial.
The basics of brand consideration
Think about the consumer mindset in the consideration phase: Your customers are actively looking for information about a particular product.
Consideration campaigns should be designed to drive traffic to your website or app, where customers can investigate your products and get enough information to make their decision.
Drive website traffic with better ads
Consideration ads will move consumers through this phase and get them closer to making a purchase.
The customer browsing for sandals might have forgotten about the products she saw the other day; great digital ads remind her of the shoes she liked and bring her back to your website.
1. Narrow down what works for your brand
It’s smart to experiment with all kinds of digital advertising, but don’t miss the most important step: analyze what worked and what didn’t.
2. Define your audience.
Look at the customers who buy from you and are the most loyal. Who are they?
3. Personalize your ads
We asked 1,000 US shoppers how they really feel about digital ads in Criteo’s Why We Buy survey. Almost half of them like ads that help them discover new products and 37% like ads that remind them of products they’re interested in.
Access to Criteo’s network to reach new audiences at scale
Get your brand in front of 2B+ people who are actively navigating the Open Internet.
Optimized bidding to connect with people at the right moment
Rely on our AI Engine to push your message at the precise moment when someone is ready and willing to engage with your brand.
Creatives that help initiate that first touchpoint
Grab your audience’s attention with creative that drive engagement through images, videos, and interactive formats.
Full-funnel reporting to better measure brand impact
Gain insights into your brand consideration campaigns and how they impact the customer journey further down the funnel.
See how others have won with customer acquisition.
Discover why 17,000+ global clients trust Criteo as their preferred advertising partner.