Use Data to Drive Performance with Criteo Shopper Graph | Criteo

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Introducing Agentic Audiences

What’s next for retail media: A 2026 outlook

Customer Acquisition: Reach new people who are likely interested in you but don't know you yet.
Customer Retention: Increase customer lifetime value from people who already know you.
Dynamic Retargeting: Increase conversions from people who know you with personalized product ads.
Commerce Audiences: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
Video Advertising: Drive discovery and engagement with online video.
GO Campaigns: Cross-channel performance — simplified for brands of any size.

Retail Media

Retail Media: Reach and convert shoppers with relevant ads near the digital point of sale.

Insights

Digital marketing has gotten crowded and complicated. Back in the early 2000s, the average consumer typically used two touch points when buying an item and only 7% used more than four. Today’s shoppers are omnishoppers, making it challenging for marketers to find the right audience with a variety of touchpoints and data.

Criteo solves for those issues with a powerful, open commerce marketing ecosystem powered by the Criteo Shopper Graph.

The World’s Largest Open Shopper Data Set

The Criteo Commerce Ecosystem provides solutions for the entire shopper journey: acquisition, conversion, and re-engagement, each powered by different parts of the Criteo Shopper Graph. They include:

Identity Graph: Contains over 2 billion cross-device, same-device, and online IDs enabling the onboarding and activation of audiences and offline transaction data.
Shopper Interest: Allows visibility across four billion products.
Measurement Data: Empowers conversions and sales tracking across retailers.

With data around:

$550 billion in online sales
700 million active online shoppers
10,000+ retailer and publisher websites

Being a part of the Criteo Commerce Ecosystem means gaining access to this pooled identity data to enhance analytics, attribution, and more, all available at no extra fee.

To learn more about how the Criteo Shopper Graph can help you achieve your business goals, contact us today.

Targeted Audiences

Discover why 17,000+ global clients trust Criteo as their preferred advertising partner.

190% Increase in site visitors year-over-year (YoY)

+12% Website visits from new prospects.