Criteo Autumn Release Updates | Criteo

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Criteo Autumn Release Updates

Check out Criteo's latest product updates. Optimize your advertising and encourage new customers to your site before the peak season.

Updated on March 6, 2023

Tools for reaching new, hyper-relevant audiences

Acquire new customers more efficiently with Audience Insights reports

Reaching the right audience is crucial to making your ad campaigns impactful. Our Audience Insights reports allow you to discover your customers’ shopping preferences and help you understand which audience segments you can target in future customer acquisition campaigns, and then assess their relative performance so you can refine your audience strategy.

These Audience Insights reports are built on Criteo’s dataset pulled from the online shopping patterns from over 2.5B+ anonymized online users who are actively navigating the web. This ensures you can target your ideal audiences based on their product interests, brand affinities, and purchasing power.

Audience Explorer:

The Audience Explorer dashboard provides insights into Criteo’s exclusive dataset. This dashboard allows you to uncover the recurring shopping patterns and brand affinity of your existing customers related to Criteo-powered audiences.

Audience Performance:

The Audience Performance report allows you to understand the performance of each audience segment that has been targeted in your acquisition campaign.

A full view of your customer’s journey

We know how important it is to have the full picture of your audience’s customer journey, starting from where they first engage with you. You need the right data and insights so that you can optimize each experience to drive impactful marketing results.

Our new Shopper Journey dashboard gives you a full-funnel view into the behavior of users who were exposed to your campaigns.

Tools for growing your business

More control into your budget

We know how important it is to manage each ad dollar. You can now use the Criteo platform to specify additional options for daily budgets. You can select from “Standard Weekly”, “Standard Extended”, “Standard Monthly”, and “Accelerated” options.

Prepare for the holiday rush

As we wrap up the year, we’re looking forward to bringing you more strategic support in how you plan and execute campaigns, from reaching new audiences to driving customer loyalty. Check out our recent evaluation in the latest Gartner Magic Quadrant report to learn more about what we’ve been up to in 2020.

For more holiday insights, you can explore the Criteo Seasonal Sales Dashboard based on 2 billion transactions and 5,000 retailers from 35 countries, to decipher the holiday trends from last year.