Criteo Product Update: Purpose-Built Solutions for Commerce Outcomes

Todd Parsons discusses our latest client solutions, which connect demand and supply for impactful commerce outcomes across the buyer journey.

Updated on September 26, 2023

In many conversations with our clients this year, a recurring theme is how difficult it is to navigate the complex, fragmented advertising ecosystem. In short, they need better tech — not more tech. That’s why in building our Commerce Media Platform, we want to give our clients solutions that not only work better, but come together to work more seamlessly. This week, at Criteo’s 2022 Investor Day event, we unveiled four client solutions that we’re building in our platform, which will connect demand and supply to help fight fragmentation, while delivering more useful commerce experiences across the buyer journey.

By offering more efficient and effective technology from a single platform, purpose-built for commerce outcomes, we’re able to drive our clients’ performance and enable them to be successful in commerce media, the next wave of digital advertising. Our solutions are grounded in consent-based, first-party commerce data and activated by advanced AI that allows us to make 100 million commerce predictions per second. This commerce-tuned AI delivers more utility to consumers on their buying journey, and in turn, better results for marketers and media owners at every consumer touchpoint.

The four solutions within our Commerce Media Platform

Our new portfolio of client solutions underpins Criteo’s Commerce Media Platform strategy and helps us deliver on our vision to create richer commerce experiences for every consumer. We were able to accelerate our strategy through the tremendous work of our product and R&D teams, as well as through the acquisition of IPONWEB’s innovative tools, technology, and teams, to build on our strong foundation of commerce data and AI.

With commerce data at the core of our platform strategy, our four solutions will address the specific needs of both our demand and supply clients.

• Commerce Max: For our brand and agency clients, the Commerce Max demand side platform maximizes engagement across retail media and the open internet. This allows us to increase return on ad spend across environments, without additional costs for operating multiple systems. Critically, Commerce Max provides closed-loop measurement in near real-time for both onsite and open internet campaigns, enabling more seamless activation of buyer journeys.

• Commerce Growth: For our direct-to-consumer clients, this solution is designed to fulfill a full range of customer acquisition and retention use cases that fuel our clients’ growth. Commerce Growth offers simplified workflows and automation that enable our clients to execute “always on” marketing strategies that continuously acquire new customers and re-engage them with useful messaging and product recommendations. We’ve designed Commerce Growth to secure performance across the buyer journey as third-party signals wane.

• Commerce Yield: For our enterprise retail and marketplace clients, Commerce Yield is our one-stop monetization platform. Leveraging years of experience powering retail media, our solution offers retailers a complete set of monetization capabilities, including search, display, and sponsored listings for retail sites and apps. Commerce Yield makes it easy to extend retail audiences and commerce experiences to offsite media.

• Commerce Grid: For our media owner clients, this solution is a supply-side platform that opens new ways to monetize audiences and inventory for commerce. It connects the digital storefront to offsite media to enable commerce everywhere and generate multi-channel yield for media owners.

Engineering future products for commerce everywhere

The solutions we are building will undoubtedly help our clients drive better commerce media performance across the buyer journey, in a wider array of shopping-friendly environments and in media deprived of third-party signals. With our unparalleled access to commerce data and the AI which makes sense of it, we’re able to find and engage the most valuable commerce audiences for our clients. And all of this is done through one independent platform, with solutions that are purpose-built to work across both demand and supply for better activation and monetization.