Meet **Criteo GO**: now with access to emerging advertising opportunities inside **ChatGPT**.

# Performance Media

## Capabilities

### Performance Media

- **Customer Acquisition**: Reach new people who are likely interested in you but don't know you yet.
- **Customer Retention**: Increase customer lifetime value from people who already know you.
- **Dynamic Retargeting**: Increase conversions from people who know you with personalized product ads.
- **Commerce Audiences**: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
- **Video Advertising**: Drive discovery and engagement with online video.
- **GO Campaigns**: Cross-channel performance — simplified for brands of any size.

### Retail Media

- **Retail Media**: Reach and convert shoppers with relevant ads near the digital point of sale.

## Solutions

### By Business

- **For Advertisers**: Connect products to people with performance media and retail media.
- **For Retailers**: Earn incremental revenue with retail media.
- **For Media Owners**: Grow revenue faster with the power of commerce.
- **For Agencies**: Differentiate and deliver value with commerce intelligence.
- **For Marketplaces**: Help your third-party sellers grow while creating a new seller-funded revenue stream.

### By Industry

- **For Beauty Brands**: See how our deep Beauty data and expertise power smarter full-funnel advertising.
- **For Travel Brands**: Go from browsing to booking faster with Criteo’s full-funnel advertising solutions.
- **For CE Brands**: Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.

## Blog

### What’s next for retail media: A 2026 outlook

### Recent Articles

- **Upper funnel, real results: How to connect discovery to your bottom line**  [Read more](/content/blog/upper-funnel-real-results/index.html)
- **The marketer’s guide to campaign efficiency: How to measure what really works**  [Read more](/content/blog/the-marketers-guide-to-campaign-efficiency-how-to-measure-what-really-works/index.html)
- **Ad budgeting 101: Maximize your media spend**  [Read more](/content/blog/ad-budgeting-101-maximize-your-media-spend/index.html)
- **How to Diversify Your Spend Beyond Walled Garden Advertising**  [Read more](/content/blog/walled-garden-advertising/index.html)
- **Unlock simpler, smarter, superior performance with GO campaigns**  [Read more](/content/blog/unlock-simpler-smarter-superior-performance-with-go-campaigns/index.html)
- **Brands need incrementality measurement for a privacy-first world**  [Read more](/content/blog/brands-need-incrementality-measurement-for-a-privacy-first-world/index.html)
- **How to increase ROAS: 4 ways to optimize your ad spend today**  [Read more](/content/blog/how-to-increase-roas/index.html)
- **Ahead of the Curve: 2024 Advertising Predictions from Criteo Experts**  [Read more](/content/blog/ahead-of-the-curve-2024-advertising-predictions-from-criteo-experts/index.html)
- **Broaden Your Reach from Social: 5 Tactics from Spaceback and Criteo**  [Read more](/content/blog/broaden-your-reach-from-social/index.html)
- **How to drive new customers, sales, and LTV more efficiently**  [Read more](/content/blog/how-to-drive-new-customers-sales-and-ltv-more-efficiently/index.html)
- **To drive more conversions, you need to look beyond conversions**  [Read more](/content/blog/drive-more-conversions-with-acquisition/index.html)
- **Why You Need an Always-On Marketing Strategy for Customer Acquisition and Retention**  [Read more](/content/blog/always-on-acquisition-retention/index.html)