Monetization for Publishers | Criteo
Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.
Platform
- Commerce Media Platform: The connected commerce media environment for the open internet
- Commerce Growth: For marketers & agencies looking for automated acquisition & retention
- Criteo GO: Self-service performance advertising powered by Criteo AI
- Commerce Max: For brands & agencies looking for retail media on the open internet
- Commerce Grid: For media owners, agencies, and retailers looking to connect media and commerce with programmatic
- Commerce Yield: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization
Technology
- Addressability: Learn about our multi-pronged addressability strategy for the ecosystem
- Commerce AI: Reach your goals faster with advanced AI that thinks like a shopper
- Predictive Bidding: Bids based on the predicted value of each user to save you money
- Product Recommendations: Intent-based recommendations that drive more sales
- Shopper Graph: Connects shopper IDs & commerce data to scale and optimize your campaigns
Solutions
By business
- For Advertisers: Connect products to people with performance media and retail media
- For Retailers: Earn incremental revenue with retail media
- For Media Owners: Grow revenue faster with the power of commerce
- For Agencies: Differentiate and deliver value with commerce intelligence
- For Marketplaces: Help your third-party sellers grow while creating a new seller-funded revenue stream.
By industry
- For Beauty Brands: See how our deep Beauty data and expertise power smarter full-funnel advertising
- For Travel Brands: Go from browsing to booking faster with Criteo’s full-funnel advertising solutions
- For CE Brands: Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.
Capabilities
Performance Media
- Customer Acquisition: Reach new people who are likely interested in you but don't know you yet
- Customer Retention: Increase customer lifetime value from people who already know you
- Dynamic Retargeting: Increase conversions from people who know you with personalized product ads
- Commerce Audiences: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
- Video Advertising: Drive discovery and engagement with online video
- GO Campaigns: Cross-channel performance — simplified for brands of any size.
Retail Media
- Retail Media: Reach and convert shoppers with relevant ads near the digital point of sale
Resources
General
- Resource Center: Reports, guides, webinars, and more to inform your ad strategy
- Blog: Fresh insights on commerce media and digital advertising
- Success Stories: How others have realized their goals by partnering with Criteo
- Consumer Trends: The latest consumer data for 20 countries and 600+ product categories
- Glossary: Definitions of the most common digital advertising terminology
- Addressability: Learn about our multi-pronged addressability strategy for the ecosystem
- Help Center: FAQs, guides, and more to help you maximize your Criteo campaigns
- Events: See where Criteo will be next
About
- Company: Get to know Criteo
- Investors: Information for investors
- In the News: Press releases and mentions
- Diversity, Equity and Inclusion: Our DEI pillars, goals, and more
- Sustainability: Our approach for a sustainable future
- Trust Center: Our ad ethics, privacy, security and business integrity practices
- Careers: Explore open opportunities
Monetization for Publishers
Introducing Programmatic Guaranteed Deals on Commerce Grid](/content/blog/introducing-programmatic-guaranteed-deals-on-commerce-grid/index.html)
The shifting supply landscape: 5 questions to ask your SSPs](/content/blog/the-shifting-supply-landscape-5-questions-to-ask-your-ssps/index.html)
My take: Differentiation, thy name is commerce](/content/blog/my-take-differentiation-thy-name-is-commerce/index.html)
PMP deals: Brand-safe digital advertising made easy](/content/blog/pmp-deals-brand-safe-digital-advertising-made-easy/index.html)
Commerce Supply: The power of inventory infused with purchase intent](/content/blog/commerce-supply-inventory-with-purchase-intent/index.html)
Beyond the banner: Why commerce content can’t be ignored](/content/blog/beyond-the-banner-why-commerce-content-cant-be-ignored/index.html)
Ad Stack Hacks: 5 Yield Optimization Tips to Drive Ad Revenue](/content/blog/yield-optimization-tips-drive-ad-revenue/index.html)
A Beginner’s Guide to Programmatic Curation](/content/blog/beginners-guide-programmatic-curation/index.html)
2024 will be a year of change. Here’s how publishers are gearing up for it.](/content/blog/2024-will-be-a-year-of-change-heres-how-publishers-are-gearing-up-for-it/index.html)
Retail Media 2.0: In-store, omnichannel measurement, and shoppable video bring new growth opportunities](/content/blog/retail-media-2-0/index.html)
How to unlock incremental spend for your retail media network](/content/blog/how-to-unlock-incremental-spend-for-your-retail-media-network/index.html)
What is an SSP? An introduction to the Supply-Side Platform](/content/blog/what-is-an-ssp-an-introduction-to-the-supply-side-platform/index.html)