Meet **Criteo GO**: smarter advertising starts here! [Learn more](/content/blog/category/go/#/index.html) ### Platform - **Commerce Media Platform**: The connected commerce media environment for the open internet. - **Commerce Growth**: For marketers & agencies looking for automated acquisition & retention. - **Criteo GO**: Self-service performance advertising powered by Criteo AI. - **Commerce Max**: For brands & agencies looking for retail media on the open internet. - **Commerce Grid**: For media owners, agencies, and retailers looking to connect media and commerce with programmatic. - **Commerce Yield**: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization. ### Technology - **Addressability**: Learn about our multi-pronged addressability strategy for the ecosystem. - **Commerce AI**: Reach your goals faster with advanced AI that thinks like a shopper. - **Predictive Bidding**: Bids based on the predicted value of each user to save you money. - **Product Recommendations**: Intent-based recommendations that drive more sales. - **Shopper Graph**: Connects shopper IDs & commerce data to scale and optimize your campaigns. ### Blog **Introducing Agentic Audiences** ### Solutions #### By business - **For Advertisers**: Connect products to people with performance media and retail media. - **For Retailers**: Earn incremental revenue with retail media. - **For Media Owners**: Grow revenue faster with the power of commerce. - **For Agencies**: Differentiate and deliver value with commerce intelligence. - **For Marketplaces**: Help your third-party sellers grow while creating a new seller-funded revenue stream. #### By industry - **For Beauty Brands**: See how our deep Beauty data and expertise power smarter full-funnel advertising. - **For Travel Brands**: Go from browsing to booking faster with Criteo’s full-funnel advertising solutions. - **For CE Brands**: Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence. ### Blog **What’s next for retail media: A 2026 outlook** ### Capabilities #### Performance Media - **Customer Acquisition**: Reach new people who are likely interested in you but don't know you yet. - **Customer Retention**: Increase customer lifetime value from people who already know you. - **Dynamic Retargeting**: Increase conversions from people who know you with personalized product ads. - **Commerce Audiences**: Find (and keep) your next best customer with Commerce Audiences built on real shopper data. - **Video Advertising**: Drive discovery and engagement with online video. - **GO Campaigns**: Cross-channel performance — simplified for brands of any size. #### Retail Media - **Retail Media**: Reach and convert shoppers with relevant ads near the digital point of sale. ### Blog **Cross-channel marketing strategies for 2026: A practical guide for small teams** ### Resources #### General - **Resource Center**: Reports, guides, webinars, and more to inform your ad strategy. - **Blog**: Fresh insights on commerce media and digital advertising. - **Success Stories**: How others have realized their goals by partnering with Criteo. - **Consumer Trends**: The latest consumer data for 20 countries and 600+ product categories. - **Glossary**: Definitions of the most common digital advertising terminology. - **Addressability**: Learn about our multi-pronged addressability strategy for the ecosystem. - **Help Center**: FAQs, guides, and more to help you maximize your Criteo campaigns. - **Events**: See where Criteo will be next. #### Creative Formats - **Digital Ad Formats**: Explore our ad formats for video, adaptive, rich media, and more. - **Ad Gallery**: Real-world examples for a variety of formats, verticals, and regions. - **Dynamic Creative Optimization+**: Real-time creative decisioning that scales to make sure your ads are seen. ### About - **Company**: Get to know Criteo. - **Investors**: Information for investors. - **In the News**: Press releases and mentions. - **Diversity, Equity and Inclusion**: Our DEI pillars, goals, and more. - **Sustainability**: Our approach for a sustainable future. - **Trust Center**: Our ad ethics, privacy, security and business integrity practices. - **Careers**: Explore open opportunities. ### GO #### All the knowledge you need to get the most out of GO—curated in one place. 1. [**When to start holiday marketing: Strategies for before, during, and after Cyber Week**](/content/blog/when-to-start-holiday-marketing-strategies-for-before-during-and-after-cyber-week/index.html) 2. [**Advertising ROI vs. ROAS: What they mean and how to calculate them**](/content/blog/advertising-roi-roas/index.html) 3. [**7 ways to build a full-funnel holiday marketing strategy**](/content/blog/blog-full-funnel-holiday-marketing-strategy-7-full-funnel-strategies-for-a-smarter-holiday-marketing-strategy-7-tips/index.html) 4. [**Why the best marketing campaigns combine video and static ads**](/content/blog/static-ads-vs-video-ads/index.html) 5. [**What is brand safety? A guide for advertisers**](/content/blog/guide-to-brand-safety/index.html) 6. [**Holiday marketing campaigns in the summer? You better believe it.**](/content/blog/holiday-marketing-campaigns-start-early/index.html) 7. [**What is a marketing funnel? Why it still matters in today’s performance marketing landscape**](/content/blog/what-is-a-marketing-funnel-why-it-still-matters-in-todays-performance-marketing-landscape/index.html) 8. [**Back-to-school shopping trends: How AI is reshaping the season for brands**](/content/blog/back-to-school-shopping-trends-how-ai-is-reshaping-the-season-for-brands/index.html) 9. [**Back-to-school advertising checklist: Your week-by-week campaign timeline**](/content/blog/back-to-school-advertising-checklist/index.html) 10. [**Back-to-school advertising: The ultimate guide for growing businesses**](/content/blog/back-to-school-advertising-ultimate-guide/index.html) 11. [**What’s the best way to advertise a small business? A guide for 2026 and beyond**](/content/blog/best-way-to-advertise-a-small-business/index.html) 12. [**11 ways to improve your ecommerce ads in the AI age**](/content/blog/ecommerce-ads/index.html)