# Commerce Media

**What is brand safety? A guide for advertisers**](/content/blog/guide-to-brand-safety/index.html)

**Overcoming ‘faster horses’ thinking in DTC AI audience targeting**](/content/blog/overcoming-faster-horses-thinking-in-dtc-ai-audience-targeting/index.html)

**The rise of the algorithmic traveler**](/content/blog/the-rise-of-the-algorithmic-traveler/index.html)

**Built Different: Travel Audiences**](/content/blog/built-different-travel-audiences/index.html)

**What the last ten years in ad tech can tell us about the next ten in retail media**](/content/blog/what-the-last-ten-years-in-ad-tech-can-tell-us-about-the-next-ten-in-retail-media/index.html)

**Built Different: Commerce In-Market Audiences**](/content/blog/built-different-commerce-in-market-audiences/index.html)

**Built Different: Commerce Affinity Audiences**](/content/blog/built-different-commerce-affinity-audiences/index.html)

**How to market your business in 2025: 7 steps that actually work**](/content/blog/7-steps-how-to-market-your-business-2025/index.html)

**From Scroll to Sale: How Onsite Video Captures Attention and Converts Shoppers**](/content/blog/how-onsite-video-captures-attention-and-converts-shoppers/index.html)

**AI for performance marketers: How to cut through the noise (and boost results)**](/content/blog/ai-for-performance-marketers/index.html)

**Winning with retail media: How brands can simplify with Commerce Max**](/content/blog/winning-with-retail-media-how-brands-can-simplify-with-commerce-max/index.html)

**Upper funnel, real results: How to connect discovery to your bottom line**](/content/blog/upper-funnel-real-results/index.html)