Programmatic & Ad Tech Insights by Todd Parsons | Criteo Blog

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Todd Parsons

Chief Product Officer and President of Performance Media

Todd Parsons is Chief Product Officer and President of Performance Media at Criteo, where he leads the company’s global product and Performance Media organization. Since joining in 2020, he has been instrumental in transforming Criteo’s platform, advancing AI-powered solutions for predictive bidding, creative assembly, and merchandising, while scaling self-service activation across channels. In 2025, he assumed leadership of Performance Media to unify product, design, analytics, and go-to-market under a single vision for growth.

With more than two decades of experience at the intersection of data and marketing, Todd has held leadership roles driving innovation across the industry. He previously served as Chief Product Officer at SocialCode, where he developed tools to activate and measure first-party audiences across platforms including Facebook, Amazon, and YouTube, and earlier helped establish OpenX as the first people-based programmatic marketplace. At Criteo, he continues to shape the future of commerce media, leveraging over a billion daily shopper interactions to deliver measurable outcomes for brands and retailers worldwide.

Recent articles

Discovery Is Now Performance in the Age of AI](/content/blog/discovery-is-now-performance-in-the-age-of-ai/index.html)

Powering AI-Assisted and Agentic Commerce: Criteo’s Vision for the Next AI Era](/content/blog/powering-ai-assisted-and-agentic-commerce-criteos-vision-for-the-next-ai-era/index.html)

Privacy Sandbox Testing Results Show Shortfalls to Meet CMA Requirements](/content/blog/privacy-sandbox-testing-results-show-shortfalls-to-meet-cma-requirements/index.html)

Advanced AI and the Future of First-Party Data in Advertising](/content/blog/advanced-ai-and-the-future-of-first-party-data-in-advertising/index.html)

The Bottom Line of Privacy Sandbox Testing: What You Need to Know](/content/blog/the-bottom-line-of-privacy-sandbox-testing-what-you-need-to-know/index.html)

What It Takes to Test Google’s Privacy Sandbox](/content/blog/what-it-takes-to-test-googles-privacy-sandbox/index.html)

The State of Addressability: Our Strategy for 2024](/content/blog/the-state-of-addressability-our-strategy-for-2024/index.html)

The Multifaceted Solution for Addressability: What Marketers Need to Know](/content/blog/the-multifaceted-solution-for-addressability-what-marketers-need-to-know/index.html)

Criteo Product Update: Purpose-Built Solutions for Commerce Outcomes](/content/blog/criteo-product-update-purpose-built-solutions-for-commerce-outcomes/index.html)

Mythbusting Contextual Advertising: Why Every Marketer Should Test It](/content/blog/mythbusting-contextual-advertising-why-every-marketer-should-test-it/index.html)

What Google’s News Means for the Future of Personalized Advertising](/content/blog/what-googles-news-means-for-the-future-of-personalized-advertising/index.html)