Meet **Criteo GO**: now with access to emerging advertising opportunities inside **ChatGPT**.

## Blog

### Introducing Agentic Audiences

Read more

### What’s next for retail media: A 2026 outlook

Read more

### Capabilities

#### Performance Media

Digital advertising solutions for every stage of the shopper journey

- [Customer Acquisition](/content/solutions/customer-acquisition/index.html)
- [Customer Retention](/content/solutions/customer-retention/index.html)
- [Dynamic Retargeting](/content/solutions/dynamic-retargeting/index.html)
- [Commerce Audiences](/content/solutions/commerce-audiences/index.html)
- [Video Advertising](/content/solutions/video-advertising/index.html)
- [GO Campaigns](/content/solutions/go-campaigns/index.html)

#### Retail Media

Activation & monetization solutions for brands, agencies, and retailers

- [Retail Media](/content/solutions/retail-media/index.html)

## Resources

### General

Insights, education, Criteo updates, and more

- [Resource Center](/content/resources/index.html)
- [Blog](/content/blog/index.html)
- [Success Stories](/content/success-stories/index.html)
- [Consumer Trends](/content/consumer-insights-dashboard/index.html)
- [Glossary](/content/digital-advertising-glossary/index.html)
- [Help Center](/content/help-center/index.html)
- [Events](/content/events/index.html)

### Creative Formats

- [Digital Ad Formats](/content/digital-ad-formats/index.html)
- [Ad Gallery](/content/ad-gallery/index.html)
- [Dynamic Creative Optimization+](/content/technology/dco/index.html)

## About

### Company

- [Get to know Criteo](/content/company/index.html)
- [Careers](https://careers.criteo.com/en/)

# Rob Taylor

Senior Manager, Global Content

Based in the sporadically sunny climes of London, UK, Rob is Senior Manager, Global Content and a Criteo AI champion.

With 12 years' experience in the ad tech industry, he's passionate about making tech make sense. Rob leads Criteo's AI-assisted editorial program, contributing content on topics including generative AI, deep learning, and responsible AI use. He holds a BA (Hons) degree in English & Journalism from the University of Lincoln, along with multiple certifications including a Content Marketing certification from the CIM.

### Recent articles

**The commerce knowledge gap: Why AI agents can’t always see what shoppers really need**](/content/blog/the-commerce-knowledge-gap-why-ai-agents-cant-see-what-shoppers-need/index.html)

**Commerce data, explained: What it is, why it matters, and what makes it useful**](/content/blog/commerce-data-explained/index.html)

**Introducing Curated Packages: Commerce Creative + Audiences**](/content/blog/introducing-curated-packages-commerce-creative-audiences/index.html)

**Introducing Agentic Audiences**](/content/blog/introducing-agentic-audiences/index.html)

**Built Different: Travel Audiences**](/content/blog/built-different-travel-audiences/index.html)

**Introducing Programmatic Guaranteed Deals on Commerce Grid**](/content/blog/introducing-programmatic-guaranteed-deals-on-commerce-grid/index.html)

**Built Different: Commerce In-Market Audiences**](/content/blog/built-different-commerce-in-market-audiences/index.html)

**Deep learning vs. machine learning: A marketer’s cheat sheet**](/content/blog/deep-learning-vs-machine-learning-a-marketers-cheat-sheet/index.html)

**AI in advertising: A practical guide for modern marketers**](/content/blog/ai-in-advertising/index.html)

**Built Different: Commerce Affinity Audiences**](/content/blog/built-different-commerce-affinity-audiences/index.html)

**AI for performance marketers: How to cut through the noise (and boost results)**](/content/blog/ai-for-performance-marketers/index.html)

**One size doesn’t fit all: Ad strategies for travel, fashion, and consumer electronics**](/content/blog/one-size-doesnt-fit-all-ad-strategies-for-travel-fashion-and-consumer-electronics/index.html)