Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.

Introducing Agentic Audiences

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What’s next for retail media: A 2026 outlook

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Rob Taylor

Senior Manager, Global Content

Based in the sporadically sunny climes of London, UK, Rob is Senior Manager, Global Content and a Criteo AI champion.

With 12 years' experience in the ad tech industry, he's passionate about making tech make sense. Rob leads Criteo's AI-assisted editorial program, contributing content on topics including generative AI, deep learning, and responsible AI use. He holds a BA (Hons) degree in English & Journalism from the University of Lincoln, along with multiple certifications including a Content Marketing certification from the CIM.

When not tackling taxing tech topics, he can be found buried in a good book or spending time with his wife, young son, and two dogs.

Area of expertise:

• AI
• Content Marketing
• Programmatic
• Supply Solutions

Recent articles

The commerce knowledge gap: Why AI agents can’t always see what shoppers really need](/content/blog/the-commerce-knowledge-gap-why-ai-agents-cant-see-what-shoppers-need/index.html)

Commerce data, explained: What it is, why it matters, and what makes it useful](/content/blog/commerce-data-explained/index.html)

Introducing Curated Packages: Commerce Creative + Audiences](/content/blog/introducing-curated-packages-commerce-creative-audiences/index.html)

Introducing Agentic Audiences](/content/blog/introducing-agentic-audiences/index.html)

Built Different: Travel Audiences](/content/blog/built-different-travel-audiences/index.html)

Introducing Programmatic Guaranteed Deals on Commerce Grid](/content/blog/introducing-programmatic-guaranteed-deals-on-commerce-grid/index.html)

Built Different: Commerce In-Market Audiences](/content/blog/built-different-commerce-in-market-audiences/index.html)

Deep learning vs. machine learning: A marketer’s cheat sheet](/content/blog/deep-learning-vs-machine-learning-a-marketers-cheat-sheet/index.html)

AI in advertising: A practical guide for modern marketers](/content/blog/ai-in-advertising/index.html)

Built Different: Commerce Affinity Audiences](/content/blog/built-different-commerce-affinity-audiences/index.html)

AI for performance marketers: How to cut through the noise (and boost results)](/content/blog/ai-for-performance-marketers/index.html)

One size doesn’t fit all: Ad strategies for travel, fashion, and consumer electronics](/content/blog/one-size-doesnt-fit-all-ad-strategies-for-travel-fashion-and-consumer-electronics/index.html)