Michelle Pruett, Author at Criteo | Page 7 of 10

Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.

Platform

• Commerce Media Platform: The connected commerce media environment for the open internet.
• Commerce Growth: For marketers & agencies looking for automated acquisition & retention.
• Criteo GO: Self-service performance advertising powered by Criteo AI.
• Commerce Max: For brands & agencies looking for retail media on the open internet.
• Commerce Grid: For media owners, agencies, and retailers looking to connect media and commerce with programmatic.
• Commerce Yield: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization.

Technology

• Addressability: Learn about our multi-pronged addressability strategy for the ecosystem.
• Commerce AI: Reach your goals faster with advanced AI that thinks like a shopper.
• Predictive Bidding: Bids based on the predicted value of each user to save you money.
• Product Recommendations: Intent-based recommendations that drive more sales.
• Shopper Graph: Connects shopper IDs & commerce data to scale and optimize your campaigns.

Blog

Introducing Agentic Audiences

Solutions

By business

• For Advertisers: Connect products to people with performance media and retail media.
• For Retailers: Earn incremental revenue with retail media.
• For Media Owners: Grow revenue faster with the power of commerce.
• For Agencies: Differentiate and deliver value with commerce intelligence.
• For Marketplaces: Help your third-party sellers grow while creating a new seller-funded revenue stream.

By industry

• For Beauty Brands: See how our deep Beauty data and expertise power smarter full-funnel advertising.
• For Travel Brands: Go from browsing to booking faster with Criteo’s full-funnel advertising solutions.
• For CE Brands: Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.

What’s next for retail media: A 2026 outlook

Capabilities

Performance Media

• Customer Acquisition: Reach new people who are likely interested in you but don't know you yet.
• Customer Retention: Increase customer lifetime value from people who already know you.
• Dynamic Retargeting: Increase conversions from people who know you with personalized product ads.
• Commerce Audiences: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
• Video Advertising: Drive discovery and engagement with online video.
• GO Campaigns: Cross-channel performance — simplified for brands of any size.

Retail Media

• Retail Media: Reach and convert shoppers with relevant ads near the digital point of sale.

Resources

General

• Resource Center: Reports, guides, webinars, and more to inform your ad strategy.
• Blog: Fresh insights on commerce media and digital advertising.
• Success Stories: How others have realized their goals by partnering with Criteo.
• Consumer Trends: The latest consumer data for 20 countries and 600+ product categories.
• Glossary: Definitions of the most common digital advertising terminology.
• Addressability: Learn about our multi-pronged addressability strategy for the ecosystem.
• Help Center: FAQs, guides, and more to help you maximize your Criteo campaigns.
• Events: See where Criteo will be next.

Creative Formats

• Digital Ad Formats: Explore our ad formats for video, adaptive, rich media, and more.
• Ad Gallery: Real-world examples for a variety of formats, verticals, and regions.
• Dynamic Creative Optimization: Real-time creative decisioning that scales to make sure your ads are seen.

Commerce Academy

Expand your knowledge and skills with our best-in-class certifications.

About

• Company: Get to know Criteo.
• Investors: Information for investors.
• In the News: Press releases and mentions.
• Diversity, Equity and Inclusion: Our DEI pillars, goals, and more.
• Sustainability: Our approach for a sustainable future.
• Trust Center: Our ad ethics, privacy, security and business integrity practices.
• Careers: Explore open opportunities.

Michelle Pruett

Senior Director, Global Brand Marketing

Michelle is Senior Director of Global Brand Marketing at Criteo, where she leads a high-performing team that spans content, design, and campaigns. A copywriter through and through, her work has been featured in Entrepreneur, Business Insider, Adweek, eMarketer, and more.

When she's not working, she's spending as much time as she can with her family and fixing up an old house (theirs). Michelle has lived on three continents and is proud to be a New Yorker at heart.

Recent articles

10 commerce media truths: The principles behind digital advertising’s hottest opportunity](/content/blog/10-commerce-media-truths/index.html)

2023 Commerce Media Market-Altering Trends](/content/blog/2023-commerce-media-market-altering-trends/index.html)

Music Made and Played: Audio Mixers, Turntables, and More Consumer Trends](/content/blog/music-made-and-played-audio-mixers-turntables-and-more-consumer-trends/index.html)

Baby & Toddler Shopping Trends: Kid Travel, Mini Manicures, Diaper Growth](/content/blog/baby-toddler-trends-2022/index.html)

Global Travel Trends: Flights, Footprints, Fanny Packs, and More](/content/blog/global-travel-trends-flights-footprints-fanny-packs/index.html)

Health & Beauty Consumer Trends, Q2 2022: Hair Care, Oral Hygiene, Pregnancy Tests](/content/blog/health-beauty-consumer-trends-2022/index.html)

Pet Supply Consumer Trends, Q2 2022: Dog Diapers, Aquarium Decor, and Cat Gear](/content/blog/pet-supply-consumer-trends-2022/index.html)

Wedding Fashion is Back: Bridal Wear, Fascinators, and More Trends for 2022](/content/blog/wedding-fashion-consumer-trends-2022/index.html)

3 Ways to Prepare for the Future of Commerce](/content/blog/3-ways-to-prepare-for-the-future-of-commerce/index.html)

Shopper Story 2022: Global Consumer Trends & the Future of Commerce](/content/blog/shopper-story-2022-global-consumer-trends-the-future-of-commerce/index.html)

The State of Digital Advertising 2021: Marketing Budgets & Priorities in a New World](/content/blog/digital-marketing-spend-2021/index.html)

Election Day Consumer Trends: How the Presidential Race Impacts Big-Ticket Items](/content/blog/election-day-consumer-trends/index.html)