Meet **Criteo GO**: now with access to emerging advertising opportunities inside **ChatGPT**.

## Blog

### Introducing Agentic Audiences

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### What’s next for retail media: A 2026 outlook

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### Capabilities

#### Performance Media

- [Customer AcquisitionReach new people who are likely interested in you but don't know you yet](/content/solutions/customer-acquisition/index.html)
- [Customer RetentionIncrease customer lifetime value from people who already know you](/content/solutions/customer-retention/index.html)
- [Dynamic RetargetingIncrease conversions from people who know you with personalized product ads](/content/solutions/dynamic-retargeting/index.html)
- [Commerce AudiencesFind (and keep) your next best customer with Commerce Audiences built on real shopper data.](/content/solutions/commerce-audiences/index.html)
- [Video AdvertisingDrive discovery and engagement with online video](/content/solutions/video-advertising/index.html)
- [GO CampaignsCross-channel performance — simplified for brands of any size.](/content/solutions/go-campaigns/index.html)

#### Retail Media

- [Retail MediaReach and convert shoppers with relevant ads near the digital point of sale](/content/solutions/retail-media/index.html)

### Resources

#### General

- [Resource CenterReports, guides, webinars, and more to inform your ad strategy](/content/resources/index.html)
- [BlogFresh insights on commerce media and digital advertising](/content/blog/index.html)
- [Success StoriesHow others have realized their goals by partnering with Criteo](/content/success-stories/index.html)
- [Consumer TrendsThe latest consumer data for 20 countries and 600+ product categories](/content/consumer-insights-dashboard/index.html)
- [GlossaryDefinitions of the most common digital advertising terminology](/content/digital-advertising-glossary/index.html)
- [Help Center FAQs, guides, and more to help you maximize your Criteo campaigns](/content/help-center/index.html)
- [EventsSee where Criteo will be next](/content/events/index.html)

### About

#### Company

- [Get to know Criteo](/content/company/index.html)
- [Diversity, Equity and InclusionOur DEI pillars, goals, and more](https://careers.criteo.com/en/working-at-criteo/diversity-inclusion/)
- [SustainabilityOur approach for a sustainable future](/content/sustainability/index.html)
- [Trust CenterOur ad ethics, privacy, security and business integrity practices](/content/trust-center/index.html)

# Michelle Pruett  
Senior Director, Global Brand Marketing  
Michelle is Senior Director of Global Brand Marketing at Criteo, where she leads a high-performing team that spans content, design, and campaigns. A copywriter through and through, her work has been featured in Entrepreneur, Business Insider, Adweek, eMarketer, and more.  
When she's not working, she's spending as much time as she can with her family and fixing up an old house (theirs). Michelle has lived on three continents and is proud to be a New Yorker at heart.