Michelle Pruett, Author at Criteo | Page 2 of 10

Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.

Introducing Agentic Audiences

What’s next for retail media: A 2026 outlook

Capabilities

Performance Media

• Customer Acquisition: Reach new people who are likely interested in you but don't know you yet.
• Customer Retention: Increase customer lifetime value from people who already know you.
• Dynamic Retargeting: Increase conversions from people who know you with personalized product ads.
• Commerce Audiences: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
• Video Advertising: Drive discovery and engagement with online video.
• GO Campaigns: Cross-channel performance — simplified for brands of any size.

Retail Media

• Retail Media: Reach and convert shoppers with relevant ads near the digital point of sale.

Resources

General

• Resource Center: Reports, guides, webinars, and more to inform your ad strategy.
• Blog: Fresh insights on commerce media and digital advertising.
• Success Stories: How others have realized their goals by partnering with Criteo.
• Consumer Trends: The latest consumer data for 20 countries and 600+ product categories.
• Glossary: Definitions of the most common digital advertising terminology.
• Help Center: FAQs, guides, and more to help you maximize your Criteo campaigns.
• Events: See where Criteo will be next.

Creative Formats

• Digital Ad Formats: Explore our ad formats for video, adaptive, rich media, and more.
• Ad Gallery: Real-world examples for a variety of formats, verticals, and regions.

About

• Company: Get to know Criteo.
• Diversity, Equity and Inclusion: Our DEI pillars, goals, and more.
• Sustainability: Our approach for a sustainable future.

Michelle Pruett

Senior Director, Global Brand Marketing

Michelle is Senior Director of Global Brand Marketing at Criteo, where she leads a high-performing team that spans content, design, and campaigns. A copywriter through and through, her work has been featured in Entrepreneur, Business Insider, Adweek, eMarketer, and more.

When she's not working, she's spending as much time as she can with her family and fixing up an old house (theirs). Michelle has lived on three continents and is proud to be a New Yorker at heart.

Recent articles

10 commerce media truths: The principles behind digital advertising’s hottest opportunity

2023 Commerce Media Market-Altering Trends

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Health & Beauty Consumer Trends, Q2 2022: Hair Care, Oral Hygiene, Pregnancy Tests

Pet Supply Consumer Trends, Q2 2022: Dog Diapers, Aquarium Decor, and Cat Gear

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3 Ways to Prepare for the Future of Commerce

Shopper Story 2022: Global Consumer Trends & the Future of Commerce

The State of Digital Advertising 2021: Marketing Budgets & Priorities in a New World

Election Day Consumer Trends: How the Presidential Race Impacts Big-Ticket Items