Melanie Zimmermann, Author at Criteo

Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.

Blog

Introducing Agentic Audiences

What’s next for retail media: A 2026 outlook

Melanie Zimmermann

General Manager, Global Retail Media

Melanie Zimmermann joined Criteo as General Manager, Global Retail Media in January 2024. In this role, she is responsible for further building and scaling Criteo’s retail media business and developing its sales strategy worldwide to better support evolving client needs and solidify Criteo’s leading position in commerce media. Melanie came to Criteo from Macy’s, where she successfully built the company’s retail media network, most recently as VP, Head of Macy’s Media Network. Melanie started her career in consulting with Bain & Company in Europe before joining Macy’s in 2013.

Area of expertise:

• Commerce Media
• Monetization
• Retail Media

Recent articles

Legacy display is failing retailers—here’s what needs to change](/content/blog/legacy-display-is-failing-retailers/index.html)

My take: Onsite video is the retail media format to watch](/content/blog/my-take-onsite-video-is-the-retail-media-format-to-watch/index.html)