Matthijs Van Geldere, Author at Criteo
Meet Criteo GO: smarter advertising starts here!
Platform
- Commerce Media Platform: The connected commerce media environment for the open internet
- Commerce Growth: For marketers & agencies looking for automated acquisition & retention
- Criteo GO: Self-service performance advertising powered by Criteo AI
- Commerce Max: For brands & agencies looking for retail media on the open internet
- Commerce Grid: For media owners, agencies, and retailers looking to connect media and commerce with programmatic
- Commerce Yield: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization
Technology
- Addressability: Learn about our multi-pronged addressability strategy for the ecosystem
- Commerce AI: Reach your goals faster with advanced AI that thinks like a shopper
- Predictive Bidding: Bids based on the predicted value of each user to save you money
- Product Recommendations: Intent-based recommendations that drive more sales
- Shopper Graph: Connects shopper IDs & commerce data to scale and optimize your campaigns
Blog
Introducing Agentic Audiences
Solutions
By business
- For Advertisers: Connect products to people with performance media and retail media
- For Retailers: Earn incremental revenue with retail media
- For Media Owners: Grow revenue faster with the power of commerce
- For Agencies: Differentiate and deliver value with commerce intelligence
- For Marketplaces: Help your third-party sellers grow while creating a new seller-funded revenue stream.
By industry
- For Beauty Brands: See how our deep Beauty data and expertise power smarter full-funnel advertising
- For Travel Brands: Go from browsing to booking faster with Criteo’s full-funnel advertising solutions
- For CE Brands: Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.
Blog
What’s next for retail media: A 2026 outlook
Capabilities
Performance Media
- Customer Acquisition: Reach new people who are likely interested in you but don't know you yet
- Customer Retention: Increase customer lifetime value from people who already know you
- Dynamic Retargeting: Increase conversions from people who know you with personalized product ads
- Commerce Audiences: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
- Video Advertising: Drive discovery and engagement with online video
- GO Campaigns: Cross-channel performance — simplified for brands of any size.
Retail Media
- Retail Media: Reach and convert shoppers with relevant ads near the digital point of sale
Blog
Cross-channel marketing strategies for 2026: A practical guide for small teams
Resources
General
- Resource Center: Reports, guides, webinars, and more to inform your ad strategy
- Blog: Fresh insights on commerce media and digital advertising
- Success Stories: How others have realized their goals by partnering with Criteo
- Consumer Trends: The latest consumer data for 20 countries and 600+ product categories
- Glossary: Definitions of the most common digital advertising terminology
- Help Center: FAQs, guides, and more to help you maximize your Criteo campaigns
- Events: See where Criteo will be next
Creative Formats
- Digital Ad Formats: Explore our ad formats for video, adaptive, rich media, and more
- Ad Gallery: Real-world examples for a variety of formats, verticals, and regions
- Dynamic Creative Optimization+: Real-time creative decisioning that scales to make sure your ads are seen
About
- Company: Get to know Criteo
- Investors: Information for investors
- In the News: Press releases and mentions
- Careers: Explore open opportunities
Matthijs Van Geldere
In his role of VP of People Experience, Matt is leading a global team responsible for providing HR services to Criteo’s 2800 employees and managers, across 19 countries. Matt has held a number of international HR leadership roles in the tech industry prior to joining Criteo in 2016.
Recent articles
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