Malin Andersson, Author at Criteo
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Blog
Introducing Agentic Audiences
Cross-channel marketing strategies for 2026: A practical guide for small teams
About Malin Andersson
Director, EMEA Retail DTC Strategy & Strategic Accounts
Malin Andersson leads Retail DTC and strategic client relationships for Criteo in EMEA. With over a decade of experience in consulting, e-commerce, and AdTech, she operates at the intersection of strategy, technology, and commercial execution. Working closely with leading brands and retailers, she transforms complex commerce and marketing challenges into scalable, AI-driven growth strategies.
Area of expertise:
- AI
- Client Solutions Leadership
- Commerce Ecosystem
- Consumer Trends
Recent articles
How leaders in DTC are solving the hardest question in marketing measurement](/content/blog/how-leaders-in-dtc-are-solving-the-hardest-question-in-marketing-measurement/index.html)
Overcoming ‘faster horses’ thinking in DTC AI audience targeting](/content/blog/overcoming-faster-horses-thinking-in-dtc-ai-audience-targeting/index.html)
From sameness to standout: The next era of DTC brands](/content/blog/from-sameness-to-standout-the-next-era-of-dtc-brands/index.html)
AI is changing DTC discovery faster than any of us expected. Here’s what we’re going to do about it.](/content/blog/ai-is-changing-dtc-discovery-faster-than-any-of-us-expected-heres-what-were-going-to-do-about-it/index.html)