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What’s next for retail media: A 2026 outlook

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Cross-channel marketing strategies for 2026: A practical guide for small teams

Elizabeth Kim

Global Content Strategist

Elizabeth Kim is a Global Content Strategist captivated by technology, culture, and consumer behavior. Before joining the world of Ad Tech, Elizabeth crafted brand and content strategies at agencies for clients spanning startups to household name giants. Outside of work, Elizabeth finds creative solace in ceramics and novels.

Area of expertise:

• Ad Tech
• Branding
• Commerce Media
• Content Marketing
• Retail Media

Recent articles

New Health & Beauty research: 5 shopper trends every marketer should know](/content/blog/5-beauty-shopper-trends-2026/index.html)

Summer travel trends 2026: Demand and conversion opportunities](/content/blog/summer-travel-trends-2026/index.html)

The truth about AI and retargeting: More isn’t smarter](/content/blog/the-truth-about-ai-and-retargeting-more-isnt-smarter/index.html)

Cyber 5 2025 Recap: The global trends advertisers can’t ignore](/content/blog/cyber-5-2025-recap/index.html)

The rise of the algorithmic traveler](/content/blog/the-rise-of-the-algorithmic-traveler/index.html)

Retargeting vs. remarketing: What’s the difference?](/content/blog/retargeting-vs-remarketing-whats-the-difference/index.html)

Retail media’s incremental impact is bigger than you think](/content/blog/retail-medias-incremental-impact-is-bigger-than-you-think/index.html)

Your 2025 Diwali playbook: Data-backed tips for campaign success](/content/blog/your-2025-diwali-playbook-data-backed-tips-for-campaign-success/index.html)

Smart signals: 6 trends to spark smarter consumer electronics campaigns](/content/blog/trends-to-spark-smarter-consumer-electronics-campaigns/index.html)

Smarter ways to prove ad impact: Criteo’s flexible approach to incrementality](/content/blog/criteos-flexible-approach-to-incrementality/index.html)

Beauty breakthrough: 5 shopper trends shaping the future of marketing](/content/blog/beauty-breakthrough-5-shopper-trends-shaping-the-future-of-marketing/index.html)

Spend less, perform more with smarter scaling](/content/blog/spend-less-perform-more-with-smarter-scaling/index.html)