# Meet Criteo GO

Criteo GO now offers access to emerging advertising opportunities inside ChatGPT.

## Introducing Agentic Audiences

## What’s next for retail media: A 2026 outlook

## Performance Media

- **Customer Acquisition**: Reach new people who are likely interested in you but don't know you yet.  
- **Customer Retention**: Increase customer lifetime value from people who already know you.  
- **Dynamic Retargeting**: Increase conversions from people who know you with personalized product ads.  
- **Commerce Audiences**: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.  
- **Video Advertising**: Drive discovery and engagement with online video.  
- **GO Campaigns**: Cross-channel performance — simplified for brands of any size.

## Retail Media

- **Retail Media**: Reach and convert shoppers with relevant ads near the digital point of sale.

## General Resources

- **Resource Center**: Reports, guides, webinars, and more to inform your ad strategy.  
- **Blog**: Fresh insights on commerce media and digital advertising.  
- **Success Stories**: How others have realized their goals by partnering with Criteo.  
- **Consumer Trends**: The latest consumer data for 20 countries and 600+ product categories.  
- **Glossary**: Definitions of the most common digital advertising terminology.  
- **Addressability**: Learn about our multi-pronged addressability strategy for the ecosystem.  
- **Help Center**: FAQs, guides, and more to help you maximize your Criteo campaigns.  
- **Events**: See where Criteo will be next.

## Creative Formats

- **Digital Ad Formats**: Explore our ad formats for video, adaptive, rich media, and more.  
- **Ad Gallery**: Real-world examples for a variety of formats, verticals, and regions.  
- **Dynamic Creative Optimization**: Real-time creative decisioning that scales to make sure your ads are seen.

## About Criteo

- **Company**: Get to know Criteo.  
- **Investors**: Information for investors.  
- **In the News**: Press releases and mentions.  
- **Diversity, Equity and Inclusion**: Our DEI pillars, goals, and more.  
- **Sustainability**: Our approach for a sustainable future.  
- **Trust Center**: Our ad ethics, privacy, security and business integrity practices.