Meet **Criteo GO**: smarter advertising starts here!

[Learn more](/content/blog/ai-in-advertising/#/index.html)

### Platform

- **Commerce Media Platform**: The connected commerce media environment for the open internet
- **Commerce Growth**: For marketers & agencies looking for automated acquisition & retention
- **Criteo GO**: Self-service performance advertising powered by Criteo AI
- **Commerce Max**: For brands & agencies looking for retail media on the open internet
- **Commerce Grid**: For media owners, agencies, and retailers looking to connect media and commerce with programmatic
- **Commerce Yield**: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization

### Technology

- **Addressability**: Learn about our multi-pronged addressability strategy for the ecosystem
- **Commerce AI**: Reach your goals faster with advanced AI that thinks like a shopper
- **Predictive Bidding**: Bids based on the predicted value of each user to save you money
- **Product Recommendations**: Intent-based recommendations that drive more sales
- **Shopper Graph**: Connects shopper IDs & commerce data to scale and optimize your campaigns

### Blog

Introducing Agentic Audiences

### Solutions

#### By business
- **For Advertisers**: Connect products to people with performance media and retail media
- **For Retailers**: Earn incremental revenue with retail media
- **For Media Owners**: Grow revenue faster with the power of commerce
- **For Agencies**: Differentiate and deliver value with commerce intelligence
- **For Marketplaces**: Help your third-party sellers grow while creating a new seller-funded revenue stream.

#### By industry
- **For Beauty Brands**: See how our deep Beauty data and expertise power smarter full-funnel advertising
- **For Travel Brands**: Go from browsing to booking faster with Criteo’s full-funnel advertising solutions
- **For CE Brands**: Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.

### Blog

What’s next for retail media: A 2026 outlook

### Capabilities

#### Performance Media
- **Customer Acquisition**: Reach new people who are likely interested in you but don't know you yet
- **Customer Retention**: Increase customer lifetime value from people who already know you
- **Dynamic Retargeting**: Increase conversions from people who know you with personalized product ads
- **Commerce Audiences**: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
- **Video Advertising**: Drive discovery and engagement with online video
- **GO Campaigns**: Cross-channel performance — simplified for brands of any size.

#### Retail Media
- **Retail Media**: Reach and convert shoppers with relevant ads near the digital point of sale

### Resources

#### General
- **Resource Center**: Reports, guides, webinars, and more to inform your ad strategy
- **Blog**: Fresh insights on commerce media and digital advertising
- **Success Stories**: How others have realized their goals by partnering with Criteo
- **Consumer Trends**: The latest consumer data for 20 countries and 600+ product categories
- **Glossary**: Definitions of the most common digital advertising terminology
- **Help Center**: FAQs, guides, and more to help you maximize your Criteo campaigns

### Commerce Academy

Expand your knowledge and skills with our best-in-class certifications.

### About Criteo

- **Company**: Get to know Criteo
- **Investors**: Information for investors
- **In the News**: Press releases and mentions
- **Diversity, Equity and Inclusion**: Our DEI pillars, goals, and more
- **Sustainability**: Our approach for a sustainable future
- **Trust Center**: Our ad ethics, privacy, security and business integrity practices

### AI in advertising: A practical guide for modern marketers

AI in advertising is no longer a nice-to-have – it's a must for any marketer. But with all the noise, just where do you begin?

#### Table of contents
1. [What is AI in advertising?](/content/blog/ai-in-advertising/#what-is-ai-in-advertising/index.html)
2. [Generative AI vs. predictive AI in advertising](/content/blog/ai-in-advertising/#generative-ai-vs-predictive-ai-in-advertising/index.html)
3. [How AI works in advertising](/content/blog/ai-in-advertising/#how-ai-works-in-advertising/index.html)
4. [Practical use cases of AI in advertising](/content/blog/ai-in-advertising/#practical-use-cases-of-ai-in-advertising/index.html)
5. [How to start using AI in your advertising strategy](/content/blog/ai-in-advertising/#how-to-start-using-ai-in-your-advertising-strategy/index.html)
6. [Putting it all together](/content/blog/ai-in-advertising/#putting-it-all-together/index.html)

**It wasn’t too long ago that AI was the new kid on the block. Today, it’s how high-performing advertising gets done.**  
Shoppers are now embracing AI at a rapid pace, and marketers are right behind them.

[A global McKinsey’s survey on the state of AI reports](https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai) that 78% of companies use AI in at least one business function, and 71% regularly use generative AI – with marketing and sales among the top functions adopting it.

On the consumer side, [recent studies show](https://www.capgemini.com/gb-en/news/press-releases/71-of-consumers-want-generative-ai-integrated-into-their-shopping-experiences/) that 71% of shoppers want generative AI integrated into their buying journeys. Translation: AI in advertising has shifted from nice‑to‑have to standard operating procedure.

This guide breaks down the basics, compares generative and predictive AI, and offers a roadmap with practical ways to use AI in advertising across the funnel.