3 Reasons Your App Conversion Campaign Isn’t Working | Criteo

3 Reasons Your App Conversion Campaign Isn’t Working

Looking for more sales from your app? Find out the 3 things that might be hurting your app conversion campaign, and how to fix them.

1. You have a one-sided view of your shoppers.

If you’re just tracking user activity within your app, you’re only seeing a small part of each shopper’s story. What are they browsing in other apps? What purchases have they made online? What’s their desktop journey?

All of these data points provide a much richer understanding of individual product interests and purchase intent. This kind of data can help you nail the ad message, format, and timing so that it’s most likely to result in a purchase.

2. You’re not providing enough product options.

A lot of app retargeting solutions will only show previously browsed products in ads.

That’s a good start, but what if the shopper didn’t buy that item for a reason? Choose a solution that will include recommendations from across your catalog, in addition to previously browsed products, to give people more options to come back and make a purchase. This strategy can bring big results – with our app conversion solution, more than 28% of sales transactions occur as a result of new product discovery.

3. Static ads are negatively impacting engagement.

Static ads are limited to a certain number of sizes and configurations. But each individual has different visual preferences – one might prefer a larger image, another might prefer a certain color – and satisfying these preferences can be the tipping point that leads to a sale.

Upgrade to dynamic creative, which personalizes the visual elements of the ad for each shopper in real-time and scales across all sizes.

Building a Better App Conversion Campaign

Let’s turn the problems above into solutions. To make your app a bona fide revenue generator, look for ad partners that can give you: