# Scaling Growth with AI-powered Performance Media

## Explore how Criteo Commerce Growth drives personalized, measurable outcomes across the full funnel by combining commerce AI, privacy-first innovation, and the world’s largest commerce dataset.

[Enroll](https://academy.criteo.com/checkout/rg9s9rhacfkh)

### About this course

In today’s fast-evolving commerce landscape, success requires intelligence, agility, and strategies designed for continuous growth. The course empowers marketers to scale their impact through **AI-powered performance media** by leveraging Criteo Commerce Growth.

By the end of this course, you will be able to:

- Articulate how Criteo Commerce Growth **enables performance across the full funnel**, driving personalized and measurable outcomes at every stage of the shopper journey.
- Evaluate the impact of **commerce AI in optimizing campaigns**, enabling smarter targeting, personalization, and performance.
- Apply **data activation and privacy best practices** that balance compliance and performance, ensuring responsible delivery of personalized shopper experiences.

Whether you’re shaping strategic direction or refining campaign execution, you’ll gain actionable insights to unlock growth with a single platform built to simplify, scale, and align your media strategy with your objectives.

### Curriculum 1 hr 12 min

- Foundations of Performance Media Strategy

- [Driving Business Impact Through Performance Media 0 hr 7 min](https://academy.criteo.com/scaling-growth-with-ai-powered-performance-media/370571?reg=1)  
  - [Partnering for Growth: How Criteo Fuels Commerce Success 0 hr 7 min](https://academy.criteo.com/scaling-growth-with-ai-powered-performance-media/370570?reg=1)  
  - [Enabling Performance Across the Full Funnel 0 hr 10 min](https://academy.criteo.com/scaling-growth-with-ai-powered-performance-media/370573?reg=1)

- Rethinking Performance in the Age of AI

- [Transforming Digital Advertising with Intelligence 0 hr 7 min](https://academy.criteo.com/scaling-growth-with-ai-powered-performance-media/370572?reg=1)  
  - [Unlocking Results with Commerce AI 0 hr 7 min](https://academy.criteo.com/scaling-growth-with-ai-powered-performance-media/370569?reg=1)  
  - [Fueling Smarter Campaigns with Evolving Capabilities 0 hr 10 min](https://academy.criteo.com/scaling-growth-with-ai-powered-performance-media/370568?reg=1)

- Data and Privacy for Trusted Growth

- [Powering Seamless Shopper Experiences with Data 0 hr 7 min](https://academy.criteo.com/scaling-growth-with-ai-powered-performance-media/370574?reg=1)  
  - [Activating Your Data for Maximum Performance 0 hr 7 min](https://academy.criteo.com/scaling-growth-with-ai-powered-performance-media/370575?reg=1)  
  - [Collaborating in a Privacy-First World 0 hr 10 min](https://academy.criteo.com/scaling-growth-with-ai-powered-performance-media/370576?reg=1)

- We Want Your Feedback!

- [Survey | Scaling Growth with AI-powered Performance Media](https://academy.criteo.com/scaling-growth-with-ai-powered-performance-media/367614?reg=1)

We help advertisers, retailers, and publishers activate and monetize audiences everywhere shoppable moments happen.