# Programmatic 101

## Explore the evolution of advertising, programmatic advertising, its benefits, and performance measurement, along with how retail media enhances programmatic results.

[Enroll](https://academy.criteo.com/checkout/2u6xsb6tsyyt)

### About this course

**Welcome to Programmatic 101**

**Programmatic 101** is an introductory course designed to introduce you to the fundamentals of programmatic advertising. In this course, you’ll explore what programmatic advertising is, how it has transformed digital marketing, and how it works to automate ad buying and optimize campaign performance. We’ll also cover the key benefits of programmatic advertising, helping you understand its role in modern marketing strategies.

**By the end of this course, you will be able to:**

✔️ Gain a basic understanding of the evolution and key milestones in advertising history.

✔️ Learn what programmatic advertising is and how it fits into modern marketing strategies.

✔️ Recognize the key benefits of programmatic advertising in the digital space.

✔️ Get familiar with simple methods and tools used to measure the success of programmatic campaigns.

✔️ Explore how programmatic advertising connects with retail media to support effective marketing strategies.

This course is designed for those who are new to programmatic advertising—no prior knowledge required!

**Ready to dive into the world of programmatic advertising? Let’s get started!**

### Curriculum 0 hr 29 min

- What is Programmatic Advertising?

- [History of Advertising 0 hr 5 min](https://academy.criteo.com/programmatic-101/215743?reg=1)
- [What is Programmatic Advertising? 0 hr 3 min](https://academy.criteo.com/programmatic-101/215738?reg=1)
- [Benefits of Programmatic 0 hr 5 min](https://academy.criteo.com/programmatic-101/215740?reg=1)
- [Performance and Measurement in Programmatic 0 hr 3 min](https://academy.criteo.com/programmatic-101/215737?reg=1)
- Programmatic and Retail Media

- [What is Retail Media? 0 hr 3 min](https://academy.criteo.com/programmatic-101/215742?reg=1)
- [Programmatic Advertising and Retail Media 0 hr 5 min](https://academy.criteo.com/programmatic-101/215741?reg=1)
- [Programmatic and Retail Media Together 0 hr 5 min](https://academy.criteo.com/programmatic-101/215736?reg=1)

We help advertisers, retailers, and publishers activate and monetize audiences everywhere shoppable moments happen.