Programmatic 101
Programmatic 101
Explore the evolution of advertising, programmatic advertising, its benefits, and performance measurement, along with how retail media enhances programmatic results.
About this course
Welcome to Programmatic 101
Programmatic 101 is an introductory course designed to introduce you to the fundamentals of programmatic advertising. In this course, you’ll explore what programmatic advertising is, how it has transformed digital marketing, and how it works to automate ad buying and optimize campaign performance. We’ll also cover the key benefits of programmatic advertising, helping you understand its role in modern marketing strategies.
By the end of this course, you will be able to:
✔️ Gain a basic understanding of the evolution and key milestones in advertising history.
✔️ Learn what programmatic advertising is and how it fits into modern marketing strategies.
✔️ Recognize the key benefits of programmatic advertising in the digital space.
✔️ Get familiar with simple methods and tools used to measure the success of programmatic campaigns.
✔️ Explore how programmatic advertising connects with retail media to support effective marketing strategies.
This course is designed for those who are new to programmatic advertising—no prior knowledge required!
Ready to dive into the world of programmatic advertising? Let’s get started!
Curriculum 0 hr 29 min
What is Programmatic Advertising?
Programmatic and Retail Media
We help advertisers, retailers, and publishers activate and monetize audiences everywhere shoppable moments happen.